What is a name? An identification, recognition? What’s in a name?
I have always been interested in etymology. How did a name for something originate? If you give it a thought, it’s quite easy to figure out why things are named as they are. It can be the name of an object, person or even a brand.
Samuel Johnson, who was a celebrated lexicographer, was interested in etymology. A lexicographer is a person who compiles dictionaries.
Your name may be some quality(Preeti), may be the name of a God or Goddess(my name Vaishnavi is the name of Goddess Vaishno Devi) or may be some common name, scores of people having your name.
I recently attended a seminar on mall management by the current CEO of Seasons Mall, Pune in college. I asked him why Seasons came to be named ‘Seasons‘. He told me that at the time of its inception, the word ‘season’ was being used incessantly (festive season, autumn season, summer sale, winter collection), so the promoters decided to go ahead with it.
Have you ever noticed how detergents’ names are strangely related to beaches? Tide, Surf Excel, Ariel are some of them. They all remind you of beaches.
Malls and retail Outlets too have innovative names. Phoenix Market City brings to mind, the picture of a phoenix which rose from its ashes, inspiring people.
I recently participated in a workshop organised by our college for Third Year Students. The finishing school which conducted it is named Arrista School of Finesse. I asked the Director what the name meant. You see, it’s such an unusual name and i couldn’t get to the origin of the word Arrista. He said that Arrista is a Greek word for “aristocracy” which means the best.
So, the next time you wonder, ‘What’s in the name?’, try to find the origin of that name. A name is everything and without it, everything is nothing.